Sayur embodies the creative and self-taught vision of its co-founder, Rafaela Sayuri, blending the asymmetry of organic beauty with urban sobriety to create a modern street expression with ample room for innovation. Natural, synthetic, and technological fibers are combined in the utilitarian design of traditional items.
The brand identity for SAY UR was developed with a focus on easy recognition, incorporating elements that convey organicity, lightness, and fluidity. It was designed to be versatile and adaptable across various applications and formats, ensuring consistency and effectiveness in every medium—whether printed, embossed, stamped, cut, painted, or embroidered.