In creating the visual identity for "Complètement Vira-Lata," I incorporated influences from Ipiranga, a key collaborator alongside Je M'appelle Brasil. This partnership added an urban and technological touch, inspired by the dynamism of the streets and the strength of brands that resonate with Brazilian everyday life. The color palette and modern graphics reflect this connection, blending streetwear with a design that emphasizes functionality and innovation.
Visual elements like pixels and the vira-lata symbolism carry the signature of the collaboration between the two brands, highlighting Brazilian diversity and resilience. This partnership not only strengthens the project's identity but also amplifies its impact, connecting Brazil to a global stage with a message of authenticity and collective strength.